RIA

Stopp has put together a really well done Flash campaign site with remarkably solid video integration over at http://www.tackfilm.se/

So well done in fact i’m curious about how they did certain things. I’m assuming they render in motion tracking dots in the video and use those to distort the bitmap you pass in at runtime with blendmodes and using the drawTriangles method discussed in this post. We’ll have to play around with this ;-)

If you can’t read Swedish, the site asks you to provide an image of a person. The top left button lets you browse your HD, and the bottom left button grabs one from your webcam. Clicking “Använd” takes you to a zooming/framing step, before taking you to their main attraction. I’ve seen this sort of thing before, most notably at the Prototype video game campaign site, but this goes above and beyond.

Update: Color me corrected! For every seemingly complex problem there appears to be a rather simple solution, no? Anders pointed me to this presentation. Essentially, embedding motion tracking points in AfterEffects using cuepoints. I have to admit, i didn’t see this as viable, but apparently i’m just being a sceptic nincompoop about it. Tres cool stuff.